/ 01
No Coordinated Effort
Business engine, SEO, and AEO are treated like separate projects. Each team optimizes locally; nobody wins globally.
AI-Powered Cross Engine Optimization
See your digital
presence clearly,
then optimize it strategically.
We help businesses understand where they stand across search, AI visibility, content, and brand presence, then deliver an expert roadmap for what to do next.
30
Day Delivery
7
Performance Pillars
15+
Action Items
The Problem
Your marketing
runs in silos.
Search behavior has shifted from ten blue links to direct answers. Platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot can shape discovery before a prospect ever visits your website.
Business strategy, SEO, and AEO run as separate projects with no shared view of what's working, what's missing, or what to fix next.
/ 02
Only AEO Is Not Enough
Fixing just AI visibility leaves the marketing engine broken. Prospects who find you still will not convert.
/ 03
XEO Is the Distinct Solution
The dual problem, coordination plus visibility, is what makes XEO necessary. Alignment across all three layers creates compounding returns.
What Is XEO
What is XEO?
XEO (Cross Engine Optimization) is a digital optimization methodology developed by XEO Labs in 2024. It brings business engine performance, traditional SEO, and Answer Engine Optimization into one scored operating model so regional businesses can work from a single visibility strategy instead of disconnected audits.
Layer 01
Business Engine
Your overall digital presence strategy, coordinating all customer touchpoints and online systems.
Layer 02
Traditional SEO
Optimizing for classic search engine rankings through keywords, backlinks, and technical performance.
Layer 03
AEO (Answer Engine Optimization)
Ensuring your brand appears prominently and accurately in AI-generated answers and conversational search.
The Index
Your score,
benchmarked.
The Cross-Engine Optimization Index scores you across seven performance pillars, calibrated by business type and region, not against enterprise giants.
0-40
Critical Gaps
41-69
Needs Work
70-100
Optimized
AEO Visibility38 / 65
SEO Authority52 / 62
Content Quality58 / 67
Technical Health44 / 72
Brand Presence55 / 63
Competitor Positioning41 / 66
Conversion Readiness49 / 61
Your Score
Industry Benchmark
AEO Benchmark
Your AI visibility,
in one view.
Get a concise overview of your brand's performance within AI-powered search engines and conversational platforms.
Metric 01
Visibility Score Across AI Platforms
This chart illustrates how frequently your brand is mentioned or recommended across key AI-driven search and conversational platforms, highlighting areas for improved visibility.
Metric 02
AI-Generated Sentiment Analysis
A breakdown of sentiment toward your brand derived from AI-generated answers, indicating the overall perception users receive.
Metric 03
Top 5 Cited Websites
These are the sources AI platforms most frequently reference when discussing your industry or services.
The Assessment
Everything in
one report.
A 10-20 page expert report delivered within 20-30 days, covering every dimension of your digital presence.
Overall Digital Performance
Holistic metrics across all digital channels and touchpoints.
Controlled Digital Footprint
Website, CMS, and content quality review.
Marketing Engine Evaluation
Audit of paid, organic, email, and social channels.
AEO Performance Benchmark
How your brand appears, or doesn't, in AI-driven search results.
SEO Performance Review
Technical, on-page, and off-page SEO analysis.
Prioritized Roadmap
10-15 high-to-low priority recommendations with clear next steps and owners.
How it works
Step 1 of 4
Who We Serve
Purpose-built for
regional businesses.
01
Regional Hospitality
B&Bs, breweries, wineries, and independent restaurants with authentic local presence to protect.
02
Mortgage & Real Estate
Mortgage companies, independent realtors, and regional lenders competing for local search share.
03
Products & Services
Operators with 2-20 locations seeking unified, multi-site AI visibility and brand consistency.
04
Finance & Insurance
Regional financial institutions and insurance providers in high-trust, high-intent search categories.
Get Started
Ready to see
where you stand?
Start with a complimentary 30-minute intro call. No commitment, just clarity on where your digital presence needs work.
Complimentary · No commitment · 30 minutes
Common Questions
Clear answers for
AI-era search.
Clear definitions and practical guidance for businesses adapting to AI-era search.
What is XEO (Cross Engine Optimization)?
XEO (Cross Engine Optimization) is a digital optimization methodology developed by XEO Labs in 2024. It unifies three disciplines that are usually managed separately: business engine performance, traditional SEO, and Answer Engine Optimization (AEO), so regional businesses can work from one visibility strategy instead of disconnected audits.
What is AEO (Answer Engine Optimization)?
AEO is the practice of improving how your brand appears in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. It focuses on whether AI systems can find, interpret, and cite your business accurately.
What does the XEO Assessment include?
The XEO Assessment is a 10-20 page expert report delivered in 20-30 days. It covers overall digital performance, controlled digital footprint, marketing engine evaluation, AEO visibility, SEO health, competitor positioning, and a prioritized roadmap with 10-15 recommendations.
What is the XEO Index?
The XEO Index scores your business across seven pillars: AEO Visibility, SEO Authority, Content Quality, Technical Health, Brand Presence, Competitor Positioning, and Conversion Readiness. The scoring is calibrated by business type and region rather than against national enterprise benchmarks.
Who is XEO Labs designed for?
XEO Labs is built for regional businesses with real local-market competition, especially hospitality groups, mortgage and real estate firms, multi-location products and services operators, and finance or insurance brands that depend on trust-heavy search demand.
How do I get started?
Start with a complimentary 30-minute intro call. We review your current footprint, identify the largest visibility gaps, and outline whether an assessment is the right next step.